Friday, February 27, 2009

Not so effective advertising

I know that this is random, especially since I haven't posted anything in a long time, but I felt it my American duty to comment on "ClearBlue's" new commercial.
If anyone else has seen their new commercial, you should find this amusing. Anyway, the commercial starts out with an interesting statistic: "1 in 4 women misread a standard pregnancy test".
Now, I get where they are headed in showing why their test is superior to all others, blah, blah, but this seems strange. When your target market is women, why would you start the commercial out by insulting women in general. I mean, in my mind they are basically saying that 25% of all women are complete morons.
Come on, I have seen a lot of those different tests, and it is not rocket science.
So, in my mind, if you are not smart enough to decipher a simple blue line, than you should not be reproducing. Because, we do not need more of your dummy genes being passed on.
Anyway, I just thought that this was interesting enough to mention.
Wow, after a long time of blogging silence, this is what I through out there! Geesh.

1 comment:

Robyn said...

Maybe they should name the test Morons need not apply. They still wouldn't get the right answer but we'd all have a chuckle in the process.